Strategy
Process
Sales Process
The Sales Process Guide
All 8 stages end to end — roles, responsibilities, the 3 budget levels, follow-up sequence, and Jobtread pipeline.
Client-Facing
How We Price — Budget One-Pager
The L1/L2/L3 budget framework explained for clients. Also lives on the website.
Reference
For Claude sessions: Drop
reference/master_reference.md into the conversation and say "Claude, where'd we leave off?" — it contains all open items, key decisions, and technical details so we can resume exactly where we left off.